Category Archives: The Digital Life

Sony RX100 M1 Compact Camera

Taking a camera on a backpacking trip can be a heavy burden, as I discussed in Backpacking with a Camera. But nowadays I take a camera on some of my trips so I can share them with my family, since I usually hike alone.

Sony RX100 M1
Sony RX100 M1

In June of 2012 Sony released a compact camera named the RX100. In December of the same year, Joyce bought me one for Christmas.

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The Digital Life: David vs. Goliath

Pebble vs. Apple

Tiny start up manufacturer Pebble entered the “smart watch” arena before Apple, although they knew Apple was going to become a player. What were they thinking?

My Pebble Watch
My Pebble Watch

For many years Apple was a computer company. Today Apple is a consumer products company, and to reflect this change, a while back they changed their name from “Apple Computer” to “Apple.” During this metamorphosis Apple became the most valuable company on the planet.

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The Digital Life: Gear Ambassadors

Gear AmbassadorLet’s face it, the Internet, blogs, and social media are changing the world we live in. For the most part, I think it is bad – people hiding behind little itty bitty hand held screens, large mega-pixel screens, all potential barriers to real interpersonal relationships. As the digital world moves ahead at the speed of light, there is nothing I can do to stop it, nor should I try. I shall be mostly left behind. People have the right to do as they please, as long as they don’t infringe or obstruct another individual’s personal rights.

One of the effects of our digital world is the ability of small companies to reach thousands, tens of thousands, hundreds of thousands, or even millions of potential customers for little cost at all. It is a marketing executive’s dream come true.

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