And so here we are — another Black Friday approaching — and after all these years I still don’t know what to make of it.
I know why it exists. It exists so businesses can make money. Lots of money. In a short period of time.
Is it a good thing? No, not for me. For others; I guess they have to decide for themselves.
This isn’t the first time I have written about the Black Friday phenomenon. I have shared my rants many times over the years. However, this year, I’d like to point out something different. A different company. Patagonia.