Let’s face it, the Internet, blogs, and social media are changing the world we live in. For the most part, I think it is bad – people hiding behind little itty bitty hand held screens, large mega-pixel screens, all potential barriers to real interpersonal relationships. As the digital world moves ahead at the speed of light, there is nothing I can do to stop it, nor should I try. I shall be mostly left behind. People have the right to do as they please, as long as they don’t infringe or obstruct another individual’s personal rights.
One of the effects of our digital world is the ability of small companies to reach thousands, tens of thousands, hundreds of thousands, or even millions of potential customers for little cost at all. It is a marketing executive’s dream come true.